EA Sports
Driving Visual Innovation Across Iconic Sports Franchises
At EA Sports, I initiated and built a centralized visual development group to support multiple titles across the studio — an innovation that streamlined creative alignment and accelerated prototyping. Starting as a Senior Concept Artist, I was promoted to Art Director and ultimately Studio Art Director, leading cross-disciplinary collaboration on Madden NFL, NFL Street, and NASCAR. My work spanned concept art, motion graphics, UI mockups, and visual strategy, helping unify gameplay, branding, and user experience across teams.
EA Sports: NFL Street
I created key concept art and provided art direction for NFL Street 2 and 4, helping define the franchise’s bold, stylized visual identity. My focus was on blending street culture, dynamic energy, and exaggerated realism to elevate the game's attitude and distinct aesthetic.
EA Sports: Nascar 06
As Concept Art Director and Concept Artist for NASCAR 06: Total Team Control, my team and I developed a holistic visual strategy encompassing lighting, color palette, mood, and color scripting. Our work ensured a cohesive and immersive presentation across the product.
I contributed concept art and art direction for Madden NFL 04–06 and NFL Head Coach, helping shape the visual identity, UI, and presentation style of EA’s football franchises.